Consulting A Pioneering Clean Energy Startup
Advocating design thinking and the importance of user research.
Whimsical, Miro, Zoom
TOOLS:
UX Design Principles
KEY METHOD
User Experience Design, Personas, User Flows
DELIVERABLES:
HNO International is a startup trailblazer in the clean energy industry, utilizing green hydrogen to help businesses and communities decarbonize quickly while maintaining profitability. Their innovative products and services are designed to enable a swift and efficient transition towards a greener future.
As a brand and UX design consultant, I specialize in helping companies create a strong, consistent brand identity and user experience. My services include input on brand strategy, designing a user-friendly user experiences, team structures, and direction on engaging visuals that reflect the company’s mission and values.
Working in collaboration with HNOI, we created various customer personas, mapping, and breaking down the structure of the company. We worked through products, customer intelligence, website hierarchy and flows, and helped clarify roles and responsibilities to conceptualize how they can strengthen their marketing and utilize their strengths. I also gave input into app development that HNOI was undertaking, as they were going through a rebranding and fundraising process and dealing with a lot of different changes as they were launching new products and services, and onboarding new team members. My work with HNO International helped improve their overall strategic focus, brand identity, and user experience.
Introduction: Overcoming Communication and Growth Challenges through UX Design
Despite their ambitious goals and groundbreaking work, HNO International faced difficulties in effectively communicating their value proposition and managing rapid growth. As a UX/UI designer and consultant, I stepped in to help them overcome these obstacles by leveraging UX design principles.
Challenge: Introducing UX Design Principles
Introducing UX design principles to a fast-paced company required me to become a design thinking advocate and educate the importance of user research in uncovering needs, goals, and pain points. I also faced challenges with cross-functional teams and stakeholders taking on projects outside their expertise, leading to inefficiencies.
Solution: Leveraging UX Design
To address these challenges, we leveraged their existing research and introduced design principles that promoted team autonomy and established clear guidelines for each team's role and responsibilities. Our ultimate goal was to create an efficient workflow, prevent overlaps, and encourage innovation and creativity through ongoing collaboration.
UX Design Principles Applied
I applied various UX design principles to improve HNO International's brand identity and user experience. I provided input on brand strategy, designing a user-friendly website with engaging visuals, mapping customer intelligence, and created various customer personas, along with gaving additional input into their app development.
Before and After: Struggling to Convey the Mission to Remarkable Transformation
Prior to my intervention, HNO International's online presence did not effectively convey their mission or the transformative power of their products and services. With my guidance, our revamped website and user flows allowed potential customers to quickly grasp the benefits of green hydrogen and HNO International's role in facilitating the transition to a cleaner, more sustainable future.
Impact: Driving the Clean Energy Revolution
Thanks to my help, HNO International gained insight into their challenges and potential as a driving force in the clean energy revolution. Today, they stand proudly as a beacon of innovation and hope for a greener, more sustainable future.
Conclusion: My Support is Invaluable
My expertise and UX design principles helped HNO International refine their messaging, make their website more intuitive and engaging, and form more partnerships and attract investments. My support has been invaluable in driving the clean energy revolution and enabling HNO International to realize their ambitious goals.